CRO Audit Report for JEA | Powered by Aavivvi

A personalized CRO audit for Jea Design — built to elevate digital performance without compromising luxury appeal.

Quick Stats Overview (Audit Scorecard)

Pillar

Score

Insights

Homepage UX

6.5/10

Beautiful but lacks conversion cues

Mobile Optimization

7/10
Decent responsiveness, but CTAs are not finger-friendly

Product Discovery

5/10
Navigation feels hidden, minimal filters

Visual Hierarchy

8/10
Design-focused, but some key messages are lost

Trust Signals

10/10
Used Very Strong social proof or reviews

Conversion Path

5/10
No clear CTA flow from homepage → enquiry

Page Speed Insights

First impressions aren’t just visual — they’re digital. If your site takes more than 3 seconds to load, high-value users bounce before they even see the beauty.

Jea’s TBT on desktop is 390ms, which is in the warning zone and should be under 200ms ideally.

Desktop users wait longer, but if your site is blocked by heavy JavaScript or unoptimized scripts, the page becomes unresponsive — leading to rage clicks and form drop-offs.

Jea’s LCP on mobile is 12.1s — way above Google’s recommended 2.5s, affecting both SEO & first impressions.

Because mobile users are impatient — a delay in loading the main visual (like your homepage image or hero content) means they bounce before they even see your brand.

Jea’s LCP on mobile is 12.1s — way above Google’s recommended 2.5s, affecting both SEO & first impressions.

Because mobile users are impatient — a delay in loading the main visual (like your homepage image or hero content) means they bounce before they even see your brand.

Jea’s TBT on desktop is 390ms, which is in the warning zone and should be under 200ms ideally.

Desktop users wait longer, but if your site is blocked by heavy JavaScript or unoptimized scripts, the page becomes unresponsive — leading to rage clicks and form drop-offs.

Product Discovery

While the “View Projects” button is visible in the desktop layout, it becomes easily lost or scrolled past on mobile due to:

  • Lack of sticky or persistent CTA visibility
  • No clear visual hierarchy drawing attention to it
  • Placement that assumes users will scroll back up to find it — which rarely happens on mobile

In mobile view, once the user scrolls past the hero image and project stats, the most important action (viewing the work) is no longer accessible — and that breaks the discovery flow.

Visual Hierarchy

In the current mobile layout, the visual hierarchy creates cognitive friction — users can’t easily tell whether the heading (“Design”, “Execution”, “Handover”) belongs to the image above or the text below.

Each section appears visually disjointed because:

  • The image, icon, and heading aren’t grouped tightly enough
  • There’s too much vertical spacing between image and heading
  • The scrolling behavior causes headings to feel “detached”

Robots.txt Audit

  • Still fully crawlable, but explicitly permits key assets (helps Google render your design properly)
  • Adds your sitemap for faster indexingetween image and heading
  • Optional Crawl-delay line to slow bots down if your site has performance concerns (can uncomment if needed)

Current Robots.txt

User-agent: *
Disallow:

Optimized Robots.txt

User-agent: *
Disallow:

# Allow important assets (JS, CSS, fonts)
Allow: *.js
Allow: *.css
Allow: *.woff
Allow: *.woff2

# Sitemap reference
Sitemap: https://www.jeadesign.com/sitemap.xml

# Optional crawl delay (for shared hosting or performance)
# Crawl-delay: 10

Content Optimization

  • Authority Score: 2 — indicating minimal trust and relevance in Google’s eyes.
  • Organic Search Traffic: 0 – no visible organic discovery is happening.
  • Backlinks: 177 — a decent base, but lacking high-authority referring domains.
  • Top Markets: The site isn’t currently ranking for any key region like the UAE, US, or UK in a meaningful way.
  • Content Gap: There are no topic clusters or optimized service pages targeting commercial interior design, retail fit-outs, or design+build services — a major missed opportunity.

Ideal Keyword Framework

To improve discovery and conversion, focus on high-intent commercial construction and luxury retail fit-out terms. Here’s a curated mix of service-driven keywords:

✦ Final Notes — JEA Design’s Digital Trajectory

JEA Design is not just a service provider — it’s a brand rooted in precision, creativity, and premium execution. But as it stands, the website doesn’t reflect that same elegance and strength in the digital space.

From SEO visibility and content structure to performance metrics and technical gaps, the brand has untapped potential waiting to be unlocked.

This report isn’t a critique. It’s an invitation to reposition JEA online as the luxury design studio it truly is — to align the visual and experiential excellence of your projects with a search-first, user-focused digital foundation.

When fixed, these shifts won’t just help your site look better — they’ll make it rank better, convert better, and drive the kind of leads that match your client tier.

Let’s turn awareness into authority.
Let’s make digital match the design.

—Team Aavivvi